вторник, 26 февраля 2013 г.

iPhone maker Apple signals emergingmarket rethink

NEW DELHI/BANGALORE: As BlackBerry launches the first smartphone from its make-or-break BB10 line in India, one of its most loyal markets, the company faces ...

NEW DELHI/BANGALORE: As BlackBerry launches the first smartphone from its make-or-break BB10 line in India, one of its most loyal markets, the company faces new competition from a formidable rival that has long had a minimal presence in the country. More than four years after it started selling iPhones in India, is now aggressively pushing the iconic device through instalment payment plans that make it more affordable, a new distribution model and heavy marketing blitz. "Now your dream phone" at 5,056 rupees ($93), read a recent full front-page ad for an iPhone 5 in the Times of India, referring to the initial payment on a phone priced at $840, or almost two months' wages for an entry-level software engineer. The new-found interest in India suggests a subtle strategy shift for , which...

Самое интересное