Microsoft Surface Tablet Could Hurt iPad iPhone Even Apple TV ...
The Microsoft Surface tablet has the potential to cut into sales of Apple iPads, iPhones and even Apple’s rumored TV—if the tablet is all that Microsoft says it is. Unfortunately, no one will know if that’s the case for some time. s at an invitation-only event in Los Angeles June 18. While a risky move, it was a necessary one, say analysts. Microsoft needs a device that can effectively compete against the Apple iPad—and so critically so that it can’t trust its OEM partners to deliver on one. Greengart’s report explains that while “competing with your licensees never works,” as a product could fail and then the licensor has wasted money and aggravated its partners to no benefit, Microsoft learned a strong lesson from the iPod. As early as 2005, Microsoft recognized the importance of th...
