The Great White iPhone How Apple Spun A Tech Fail Into A PR Win ...

Finally is the headline on Apple's homepage today announcing the arrival of the white iPhone It's Apple poking fun at itself for a long drawnout techno ...

---

www.fastcompany.com

Kit Eaton

"Finally" is the headline on Apple's homepage today announcing the arrival of the white iPhone. It's Apple poking fun at itself for a long, drawn-out techno failure, and indicates how it's spun the affair into incredibly positive PR.

announcing the arrival of the white iPhone. It's Apple poking fun at itself for a long drawn-out techno failure, and shows exactly how Apple's again sprinkled a potentially bad affair with unicorn dust, and spun it into incredibly positive PR. "By poking fun at itself with the 'Finally' remark, Apple looks a world away from the defensive company it appeared to be in 2007, when a few rogue questions caused an Apple PR to step in an interview with British TV’s Channel 4 News," Rich L...

»»»»

---